About Art of Emails Stop guessing what to say to prospects to move the sale forward. Consult emails we and others have sent that successfully worked for your situation.
Old way: write each email from scratch
Rely on guesswork and gut feels to decide what to say to move the sale forward
Limited to your own (and your team's) experiences
Limited to what you happen to remember and feel in that moment
Hit and miss results
New way: tweak + send proven templates
Find a proven email template that successfully worked for your situation
Learn the psychology behind why its key phrases convert
Personalize each template and consistently move your sale forward
Consistently close sales
What's the best way to deal with this prospect? Start here:
Sales Follow Ups that Revive Prospects Gone ColdFollow Ups that Revive Prospects Gone ColdFollow up emails that move the sale forward. Stay on a prospect's radar until they buy from you.📩  8 email templatesCold Emails for B2B, Services, Products and FreelancersCold Emails for B2B, Services, Products and FreelancersLine by line breakdown of how to write compelling cold emails that gets opens and responses. 📩  4 email templatesSales Emails that Activate Customers' Buying TriggersSales Email Templates that Captivate Customers and Activate Their Buying TriggersThe average sales email? Insta-ignored. How to use novelty and humor to break through and activate purchase triggers.📩  4 email templates
Where do our sales templates come from?
Sales + outreach campaigns for clients

Share the best performing emails
Emails other companies share (+ leak!)

Turn successful ones into templates
About Founder

Hi, I'm Sapph Li, a copywriter aka I use words to to gets prospects exclaiming "Damn, I wish you were in my life sooner!"

My speciality: novelty stimulating a normally 5-secs-and-they're-gone audience by explaining products and concepts through highly memorable, highly compelling premises and stories. Think freight forwarding company → teleport machine.

Having worked in sales for a long time, I saw people all around me asking "What should I say this prospect?" and coming up with responses on the fly. Sometimes they worked, many other times the sale stalled.

Inspiration struck. Why try to come up the best approach to push forward, close or save a sale by yourself when thousands of other salespeople have already been in a similar situation? Why not simply reference what they said that successfully advanced the sale?

And there you have it, the not quite 7 day creation story for Art of Emails. :)

Have a question? Email me directly.


Shipping to Canada is highway robbery - developed a template to ask for discounts that worked every time

Realized that turning successful messages into templates to get results again and again is much more effective and time efficient than writing them from scratch everytime time Spring 2013

At work, emailed hundreds of CEOs and execs to forge partnerships and close sales

Discovered the magic words to get that coveted "ok" (fyi: that's exec speak for "yes let's do it!") Fall 2014

Noticed many salespeople asking "What should I say to this prospect?" and coming up with responses on the fly

Why guess what to say when many other salespeople have already been in a similar situation?

Created Art of Emails to share templates proven to move the sale forward for your situation Spring 2015