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5 Door Opening Cold Emails that Intrigue Prospects to Reply

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If you're a B2B company If you offer services If you are a contractor or freelancer If you sell products Cold email to poach customers of a competitor's product

Cold email for B2B companies

Zenefits: original cold email copy

Our rewritten optimized version

Subject:
Why [Companies names prospect would recognize] call us the Swiss knife of HR

The director of HR at a company is typically very easy to find on Linkedin. No need to make yourself jump through another hoop by asking for a referral to the right person.

Build rapport with your prospect by relating to them on a personal level.

Memorably explain how your product works by comparing it a scenario or object everyone knows about with similar qualities.

Extend your analogy to explain your other key perks and features.

Throw in a figure about how an existing client is benefiting from [this feature] to back up your points.

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Cold email for companies who provide services

Sumo Jerky: original cold email copy

Our rewritten optimized version

Subject:
About vanquishing those 2pm fades at the office

Personalize your cold email by making a meaningful comment about something your prospect recently did or said.

Describe what your solution is and why your solution is superior.

What is the biggest benefit you offer to the prospect, a benefit that is most relevant to their goals? A lot of people get this one wrong. For example, if you're selling office snacks, your biggest benefit is not that you satiate employees' hunger or make them happier (employees will not be the ones buying your snacks, the company is!). So for a company, your benefit is by making their employees livelier and happier, they get more stuff done for the company.

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Cold email for companies who sell products

Danielle LaPorte: original cold email copy

Our rewritten optimized version

Subject:
[First Name], what does your soul say?

Set up an interesting premise for why there's a need for your product.

In a language that resonates with your target audience, explain what inspired you to create the products.

Continuing with the initial premise you set, further stoke their desire to buy your product.

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Cold email for contractors or freelancers who offer services

Indesigner: original cold email copy

Rewritten cold email

Subject:
Use [sitename.com] to turn your next visitor into a potential customer

Compliment your prospect on their work.

The biggest barrier to a prospect agreeing to hire you? It's hard for them to visualize based on your abstract benefits and past successes how you can specifically help them. That's why you get a lot more yes's when you show them exactly what they can improve based on the service you provide.

List a few of your best suggestions and the reason behind them to entice your prospect to watch your entire video review.

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Cold email to prospects who use a competitor's product after something changes with it

For this approach, you can hire a virtual assistant to browse different sites and compile a list of prospects who use a competitor's products. Examples of good sites where you can find customers to poach: Nerdy Data (if your competitor's product is something people add to their sites, Nerdy Data lets you find all the sites that use their code), Capterra (customers who reviewed your competitor's product), Reddit (find people who mentioned they use your competitor's product). Have your virtual assistant note the prospect's full name and the company they work for (search for it on Google or Linkedin if this info is not readily available). With a prospect's full name and company information, you can smart guess their email address.

Subject:
Alvo just acquired Trellis - keep using all the project management features you love

Explain what change happened with the product the prospect is using and the impact this change may have on their future use of it.

Show the prospect your product has the most important features of your competitor's.

Then list a few valuable features you have that your competitor doesn't to entice them to migrate.

If possible, make it easy for prospects to switch by letting them migrate their existing data.

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