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5 Fundraising Emails that Maximize Donations to Your Cause

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Welcome email for peer fundraisers encouraging them to take the first step Ask for donations: tell the story of one person Last push for donations to meet milestone donation goal Last push for donations to meet milestone donation goal Last push for donations to meet milestone donation goal Are you a registered nonprofit / charitable organization? We can copywrite a fundraising email for you for free. Based on one of the templates below. Enter your email ([email protected]):
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Welcome email for peer fundraisers encouraging them to take the first step

Subject:
Welcome to Run for Charity! 1st step to get started

Thank the fundraiser for joining.

Provide specific details about where the money they raise will go.

If you can, match them with someone else who has fundraised for your organization. This way, a new fundraiser gets 1-on-1 support to know what steps to take to maximize their fundraising success.

Link new fundraisers to 1 resource that helps them take the first step toward raising money.

Download a step by step cold email guide

Ask for donations: tell the story of one person

People tend to have a bigger emotional reaction to the story of one person as opposed to a cause that involves the stories of many people.

Subject:
Help Mouzza and kids like him escape to safety

Choose the story of one person affected by the problem you’re fundraising for.

Tell a story that encourages the reader to ponder the differences in life circumstances between them and this person’s.

Reveal the bigger picture about what’s causing this person’s hardships and how it’s affecting people like them.

Explain exactly how you will use their donation and the difference it will make.

Present 3 different amounts they can choose to donate. Clicking on each one takes them to the donation page with their donation amount prefilled but easily changeable.

If anyone is matching their donation amount, mention it to encourage readers to donate knowing it will have an even bigger impact.

Download a step by step cold email guide

Last push for donations to meet milestone donation goal

Subject:
We’re about to hit $1 million - let's make it happen together!

Explain you are close to reaching a milestone amount and describe the result the donations will be spent to achieve.

On your donation page, you can set up an exit intent popup so if they leave the page without donating, you can ask them to share it with their social network.

Mention a positive thought or feeling they will have after they contribute.

Download a step by step cold email guide

Congratulate peer fundraiser on reaching a milestone

Subject:
Congrats, you’ve raised 75% of $1500!

Congratulate the donor on hitting a milestone in their fundraising efforts.

Briefly remind them who their fundraising will help to encourage them to keep going.

Provide an easy step (do as much of the work for them as possible) they can take to make further progress in their fundraising.

Download a step by step cold email guide

Show donors that their money had an impact + ask them to take an action

Subject:
I need your voice

Tell a story about your cause from the perspective of one person or subject.

Briefly explain what the problem is.

On behalf of the one individual or subject you’re featuring, thank the donor. Provide specific details on how their money has been spent.

Ask them to take contribute another way to the cause, explaining why doing this also helps tackle the problem.

Download a step by step cold email guide

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