What sales has in common with tying shoelaces
Tying shoelaces is one of those easy peasy routines that a lot of people actually do wrong (seriously, look it up!).
And it kinda sort of works until you find yourself crouched over in the middle of the sidewalk having to retie them.
But there is actually a proven way to tie your laces so they never, ever come undone. Most people follow proven approaches for other aspects of their business from drafting contracts to A/B testing web copy.
But when it comes to the most important aspect, making sales: "but can you follow some system for dealing with humans?"
Which is why even Google Adwords salespeople are sending emails like this:
"You may start with a very minimal budget" ... aka I give you, my sales prospect, permission to spend your own money.
Don't say something wrong and lose another prospect.
Reference templates based on 500+ emails we and other companies have sent that successfully moved the sale forward. Covering every key sales stage from the initial intro to overcoming objections.