Consistently close new customers
Art of Sales: 40+ proven email templates for every sales stage

Close sales and make money week after week - without dry spells

Tired of the roller coaster ride of making thousands one week and closing no sales the next?

The steady sales, steady growth businesses don't rely on guesswork and gut feels to decide to how to follow up with this prospect and how to overcome that objection. They follow approaches that have been proven to push the deal forward in their sales situation.

Art of Sales System: 40+ Sales Email Templates
40+ email templates to push forward every stage of the sale until deal closed
Upgrade today - $138 One-time payment; instant access

What sales has in common with tying shoelaces

Tying shoelaces is one of those easy peasy routines that a lot of people actually do wrong (seriously, look it up!).

And it kinda sort of works until you find yourself crouched over in the middle of the sidewalk having to retie them.

But there is actually a proven way to tie your laces so they never, ever come undone. Most people follow proven approaches for other aspects of their business from drafting contracts to A/B testing web copy.

But when it comes to the most important aspect, making sales: "but can you follow some system for dealing with humans?"

Which is why even Google Adwords salespeople are sending emails like this:

"You may start with a very minimal budget" ... aka I give you, my sales prospect, permission to spend your own money.

Don't say something wrong and lose another prospect.

Reference templates based on 500+ emails we and other companies have sent that successfully moved the sale forward. Covering every key sales stage from the initial intro to overcoming objections.

The most effective templates I've used so far, well researched, punchy, funny and most importantly they get results, people actually respond to you when you use them.

Dmitry Dragilev, Founder of Criminally Prolific

Art of Emails' sales email framework helped us understand the right way to think about communicating with customers through outreach. And once you understand that, you'll see dramatic results in your lead generation.

Ryan Gum, Founder of Attach

Your website has been incredibly useful to me; especially the third followup (where you nudge them to act by saying you will put it on hold). I have just testing them out and I got a couple of people to respond after the third followup.

Anand Srinivasan, Founder of LeadJoint

Art of Emails' cold emails showed us how to best frame our track record and business model to entice prospects into a call.

Bram Warshafsky, 5Crowd

40+ email templates to consistently nurture and close prospects for B2B service businesses
Follow Ups that Revive Prospects Gone Cold
Cold emails to open doors with prospects
Follow Ups that Revive Prospects Gone Cold
Initial emails to build prospect interest
Follow Ups that Revive Prospects Gone Cold
Follow ups to keep pushing the sale forward
Follow Ups that Revive Prospects Gone Cold
Responses to overcome common objections
Follow Ups that Revive Prospects Gone Cold
Keep advancing the sale until you close the deal
Follow Ups that Revive Prospects Gone Cold
Bonus: turn rejections into opportunities

These proven email templates are not Mad Libs fill in the blanks either. Because [1 MAJOR BENEFIT] could be written a lot of different ways.

Our templates show you word by word, line by line how every email can be written. Then it explains the psychology behind every key phrase so you can easily personalize it for your own prospects:

Example Art of Sales template

Show you accept their decision not to move forward for now and frame your response as a way to make sure they're getting everything that is possible with a product from this category.

List 2-3 features that differentiate your product from the one they’re currently using. This may renew their interest in continuing the conversation to see if you may be able to deliver better results for them.

Explain how you helped a similar company and make them feel welcome to ask questions related to your expertise and what your product does to further rekindle their interest in learning more about how you can help them.

The complete list of sales templates you get:

If existing client connected you with a new prospect
If existing client provided you the contact info of a prospect
Cold email people who use complimentary products
Ask a prospect for feedback on content you're creating
3 actionable steps to help them achieve an important goal
Get prospects who requested quotes invested in working with you
Present 3 major benefits of a discovery call to entice prospects
Present 3 major benefits of a discovery call to entice prospects
Cold email to users who requested help on social media
Ask your subscribers if they need your services
Cold email: provide the prospect 2-3 actionable improvement ideas
Follow up after the initial discovery call
Follow up email to match prospects with the right product tier
Provide value based on prospect’s needs or interests
Email your proposal and quote before a scheduled call
Push the sale forward after a sales presentation
First follow up if no response from a prospect
No response after third or fourth followup: present 1-click options
Follow up to no responses 6 months later
Follow up to no responses 6 months later 2
Response if prospect objects to having an initial call
Overcome objection 'I’m working with someone else'
Overcome objection 'I'm not interested'
Create an opportunity with I'll keep your info on file' prospects
Test to see if price is their real objection
Price objection: offer more value for the same price
Price objection: list what you offer at different price points
Price objection: remove product features to lower the pric
Price negotiation: convince prospect to accept price offer
If a prospect asks about price early on
Rejection -> you refer us to someone else?
Ask for insights on how you can improve
Response to 'I'll connect with you later'
Response to 'I don't have the budget right now'
Ask a customer for a referral
Ask for feedback: build relationships with customers
Reactivate subscribers who haven't opened several of your previous emails
Nudge a customer to pay an overdue invoice
Offer customers exclusive valuable content related to your service
The Art of Sales System also includes:
Lifetime updates Lifetime product updates
New proven sales email templates will be continually added.
Access anytime, any device Follow Ups that Revive Prospects Gone Cold
Our membership site works on all browsers and devices. Reference the sales templates anywhere you are.
Proven psychology Follow Ups that Revive Prospects Gone Cold
Explained: the psychology behind why key phrases convert so you easily personalize them for your prospect and situation.
Real life successful sales emails Follow Ups that Revive Prospects Gone Cold
Bonus: best performing sales emails sent by top companies.
Take notes directly on the page Follow Ups that Revive Prospects Gone Cold
With our notes widget, you can store ideas and edit templates on every page.
Consistently close customers and generate reliable revenue
40+ email templates to push forward every stage of the sale until deal closed
Upgrade today - $138 One-time payment; instant access

How following a system will help you close more deals and avoid these common sales mistakes

1'Talking with human beings? Can't follow some system for that!”

When it comes to qualifying leads, you run through a 15-point checklist. When it comes to preparing contracts, you tweak a standard template. When it comes to actually talking with your prospects ... but they're fleshy feely human beings!

By following a system for this, I don’t mean scripting your interactions with prospects down to where to [insert joke here] and [list your product benefits here].

I mean following approaches that have been proven to advance the sale in your situation.

An approach like it's more effective to get an overdue invoice paid by sending a robospeak boilerplate email from [email protected] This way, the other side doesn’t feel like you’re personally judging or guilt tripping them.

Art of Sales templates are proven approaches in action. Using prewritten word-by-word examples, it shows you not only what approach works in your sale situation, but the nuance and flow of how to say it.

2Spend time typing out unique responses to every prospect

Beyond being able to apply a proven approach to your sales situation, templates also save tons of time. Time that could be spent following up with other prospects. Or taking a well-deserved break on Youtube.

With email templates for every stage of the sale at your fingertips, all you have to do is pull up the one for your situation. Then personalize it for your prospect by referencing the word-by-word prewritten example and explanations of the key phrases.

Templates also keep your responses to your prospects consistent and free from the whims of emotions and your hunger level. ;)

3Not taking your emotions and fears out of the equation

The sales process can be a game of poker. It's easy for emotions and fears to trip you up. Which is why 70% of salespeople give up after they don't get a reply to their first email. You don't want to be one of them!

By sticking to a system, you keep the “But I need to hit my quota” and “What if I annoy them” and “What if they reject me” voices out of the process.

Prospect stopped replying? Instead of not following up because you’re afraid they don’t want to hear from you again, follow the system. Pull up a follow up template, personalize it as needed and click send.

Just finished your sales / demo presentation? Instead of leaking strong emotions like overeagerness to close the deal into your email recap, follow the system. Pull up a post-presentation template, personalize it as needed and click send.

Consistent proven actions getting consistent results.

Ready to tap into the experiences of hundreds of other salespeople at every key sales stage? Join Art of Sales today.

You have questions, we got answers

Who is Art of Sales system for?

The Art of Sales system shares email templates primarily for B2B service businesses. The templates cover every key sales stage from making the the initial contact to overcoming price objections.

What type of products or services does the email templates show how to sell?

The 40+ email templates focus on selling freelance, consulting or agency services.

What if I'm not happy?

If you are not satisfied with Art of Sales system, let us know within 30 days of your purchase and we'll refund 100% of your money.

How do I use the Art of Sales system?

You create an account, pay to upgrade and get instant access to all 40+ sales email templates on any device.

What payment methods do you accept?

We accept all major credit cards and PayPal.

Does my membership include future updates?

Yes, you will get access to all new sales email templates we add!